Baby Boomers: Active While Ageing

European Union flag with text 'Co-funded by the European Union'

🔖 Project at a Glance

BB:AWA (Baby Boomers: Active While Ageing)
Erasmus+ KA220-ADU
2025-1-IS01-KA220-ADU-000352698
1 November 2025
31 October 2027
24 months
€250,000
Adult Education

🌍 Context & Background

Europe's population is ageing rapidly. Baby Boomers (born 1946–1964) are retiring in record numbers, yet many face digital exclusion, social isolation, financial insecurity and a lack of structured learning opportunities. Studies show that 71% of Baby Boomers feel disconnected from modern society, and only 17% feel included in today's digital world. Despite 80% expressing a desire to keep learning, current opportunities are too rigid, expensive, or focused on younger generations.

Retirement is not just an end to work — it is a major life transition that affects identity and purpose. BB:AWA was created to respond to these real challenges.

🎯 Objectives

Strategic objectives

Contribute to social inclusion & combat ageist discrimination
Facilitate healthy & enriching lifestyles for seniors
Create connected learning opportunities for baby boomers & educators
Develop cross-cultural awareness & the added value of the European Union
Increase awareness of how to protect the environment in day-to-day life

👥 Target Groups

Main aim: Promote the benefits of independently sustainable, active and enriching lifestyles for members of the baby-boomer generation.

Baby Boomers (60+) — especially those facing digital exclusion, isolation or mobility challenges (min. 32 participants, including 20 from disadvantaged backgrounds)
Adult educators & staff working with seniors (min. 8 from 8 institutions)
Project partner staff (min. 15 people)
Adults from other generations (50–60 age group)

❋

"You spent decades building the world. Now it's time to enjoy it — on your own terms."

📦 The 2 Key Results — The Active While Ageing Retirement Kit

R1 — 5 Variable-Access Learning Modules for Baby Boomers

Safe physical activity, diet & nutrition, health & sexual health
Positive mindset, combatting discrimination & stereotypes
Upskilling digital competencies to fully integrate into society
Encouraging travel & relationships with people from other countries
Soft skills, socialisation, positive leisure activities, sustainable development

📥 Downloads

R2 — Pedagogical Resources for Staff & Educators (Adults 60+)

A Pedagogical Guide featuring innovative CoP methodology for variable-access learning
A Pedagogical Toolkit with practical tools & resources
5 Workshop Models for remote/in-person exchanges between educators and older adults